D. API Business
Users, traffic, and per‑million token margins
OpenAI: "
Three million developers build with OpenAI" (
official); reported
~2.2B API requests/day (
SQ Magazine).
Anthropic: reported
~25B API calls/month (≈ 833,333,333/day) (
SQ Magazine). Pricing:
official. OpenAI pricing:
official.
API “DAU” (active orgs/keys per day) — scenarios
Scenario | Per‑org calls/day | OpenAI API DAU (orgs) | Anthropic API DAU (orgs) |
Small apps | 1,000 | 2,200,000 | 833,333 |
Mid apps | 10,000 | 220,000 | 83,333 |
Large apps | 100,000 | 22,000 | 8,333 |
These are org‑level DAU estimates, not end users. A mid‑case of ~10k calls/org/day ⇒ ~220k active orgs/day at OpenAI, consistent with a subset of ~3M total developers grouped into teams/apps.
Per‑million pricing → margins
Blended price per 1M total tokens: P = p_in·(1−s_out) + p_out·s_out
for output share s_out
. We show 50/50 and output‑heavy 30/70 mixes. Margins subtract our serving COGS $/M (H100 TCO): best‑case (optimized‑min) → worst‑case (baseline‑max).
Model & mix | Blended price / 1M | Margin band ($/M) | Margin band (%) |
OpenAI GPT‑5 — 50/50 in:out | $5.62 | $1.41 → $-5.70 | 25% → -101% |
OpenAI GPT‑5 — 30/70 in:out | $7.38 | $3.16 → $-3.95 | 43% → -54% |
OpenAI GPT‑4.1 — 50/50 in:out | $7.50 | $3.28 → $-3.82 | 44% → -51% |
OpenAI GPT‑4.1 — 30/70 in:out | $9.30 | $5.08 → $-2.02 | 55% → -22% |
Anthropic Claude Sonnet 4 (≤200k) — 50/50 in:out | $9.00 | $4.78 → $-2.32 | 53% → -26% |
Anthropic Claude Sonnet 4 (≤200k) — 30/70 in:out | $11.40 | $7.18 → $0.08 | 63% → 1% |
E. Verdict
Can $20 paid subs subsidize free chat usage?
- OpenAI (ChatGPT): Gross profit (opt‑mid) = $49,457,030 ⇒ profit after free is included. Break‑even ≈ $17.41/mo.
- Anthropic (Claude): Gross profit (opt‑mid) = $6,344,304 ⇒ profit with scaled free costs.
- API: Per‑million unit margins are generally positive at list prices vs our cost range, suggesting API can cross‑subsidize chat if needed.
Figures are serving COGS only (GPUs, power, cooling, colocation); exclude staff, R&D, networking/egress, training amortization, idle capacity.